Keon Gooding is a Director and Director of Photography shaping a new era of sports and culture storytelling.

Born and raised in South Florida, Keon built his career from the ground up, driven by obsession, discipline, and a relentless desire to tell stories that feel real. What started as curiosity with a camera turned into a body of work defined by intimacy, energy, and emotional weight.

Keon is known for capturing elite athletes and global brands in moments that go beyond performance, revealing the human story underneath. His work lives at the intersection of sport, culture, and art, blending cinematic visuals with authenticity and restraint. Whether it’s a documentary, brand film, or campaign, the goal is always the same: truth, impact, and longevity.

He has collaborated with some of the world’s most recognizable athletes and brands, creating films that resonate on and off the field. His approach is rooted in trust, patience, and presence—earning access not just to moments, but to meaning.

Keon believes the strongest stories aren’t forced. They’re felt.